As the Marketing Director, Kerstin brings 15 years of experience in law firm marketing operations to the firm. She oversees the execution of the firm’s strategic marketing and business development activities including marketing plans, public relations and social media, advertising, sponsorships, and events. Kerstin is responsible for process improvements to the firm’s use of business development research tools, contact relationship management systems, and email marketing systems.
Before joining Cohen Seglias, she was the director of marketing at one of the country’s largest intellectual property law firms. She also previously served as the director of annual giving and special events for a large non-profit organization serving the needs of individuals, families and older adults in eastern Pennsylvania.
A native of Sweden, Kerstin started her career as a reporter and producer for TV4, the largest viewed Swedish TV Channel, covering major news including reporting from Wall Street, the United Nations, and the 9/11 attacks. She has lived in France and Belgium and speaks Swedish and French.